The State of Fashion in Finland
Design has been a part of the Finnish identity for a long time now. The Finns are high in their design, especially when it is doing well overseas. Design is normally adapted to time and place, but fashion as a branch of design is very fleeting. Its worth is not only ascertained by fashion professionals, but also by the people who patronize it.
Pure and clear postmodern style has always been the trademark of fashion in Finland. While the description seems categorical, it is by no means distinct only to Finnish design. They are global fads and a quintessential feature of Scandinavian design
Some characteristics can be very much distinctively Finnish, though Nature influences Finnish couturiers a lot. It is, however, more evident in classic fashion than in current fashion. This can probably be attributed to the global trend for more conceptual and abstract inspirations. Present-day fashion view references which are too blunt crude and drab.
Another dominant characteristic of Finnish fashion design is individuality. Finnish designers look to create specific fashion for stylish individuals and not for the hoi polloi. It is a very restrictive practice that limits the market significantly. In summary, fashion in Finland is more about artistry and style rather than boosting revenues. The upside is that the Finnish fashion industry is more compelling and diverse compared to some of their competitors.
Finnish fashion also subscribes to globally appreciated values like morality and renewability. At its core is the understanding that the garment will be able to withstand time. Moreover, Finnish designers set their sights on giving their seamstresses a secure and equitable working environment. Their overseas factory cannot be situated in a country infamous for exploitative business practices.
Viewpoints and notions vary on the present state of the Finnish fashion business. There are pundits who criticize it as frozen and exclusionary while others think otherwise. Whatever the truth may be, the Finnish fashion industry is faring very well. Exporting the garments can be very problematic with styles that are bound to ideas, brands and time. A current design can only last for six months in the shelf and is geared towards a limited market because of its higher markup and bold style.
The law of supply and demand applies to the fashion industry just like any business. A needy consumer will go through the process of coming up with a decision before actually buying a product or not. All human beings need clothes.
The problem staring Finnish fashion companies is that the local market cannot sustain all of them but expanding internationally requires a lot of work and money. As hard as it is to enter foreign markets, it is doubly so for fashion companies with products that are vulnerable to many factors and the period they were made.
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